There are creatures that prowl about the lush, green hard
money jungle that ignorantly kill 99 out of 100 deals...and
the chances of you ever finding a real lender with them are
slim and none.
Now I'm not talking about respectable brokers, agents or
middlemen that have direct access to the money and treat
their clients with respect. I'm referring to the ignorant
leech who has absolutely no connection to a real investor
at all, and leads the innocent, sometimes desperate client
into a black hole of false hope.
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They are despicable, not because they don't want to secure
funding for their client, but because they don't know the
first thing about the real world of private lending... They
are in it for the hope of big broker fees and don't really
care about the myriad of candidates vying for funding!
They don't give a flying squirrel about the client, their
particular circumstances or the massive amount of time that
will be wasted. They set their hook and then proceed to
drag their unsuspecting prey into a daisy-chain jungle,
hoping that someway, somehow, someone they find will fund
the deal (throw enough wet spaghetti against the wall and
something eventually has got to stick mentality).
This jungle leech calls every person he can find, other
leeches, quasi-brokers and the like, hoping that someone
will know someone who knows someone's rich brother-in-law.
This fishing can take days and sometimes weeks, and, if
they ever get lucky enough to find an interested party,
they simply sit back and pacify the unsuspecting client as
long as they can until they find a way to the cash. Now, if
the interested party is another leech (and 99% of the time
they are) you can see how this daisy-chain can quickly grow
into an anchor that drags the deal into the shadows of the
jungle.
Many deals never get funded because there are too
many hands in the cookie jar..."a plethora of parasites" if
you will. If one leech senses he won't get his cut of the
profits, he can and usually does, kill the deal so NO ONE
gets paid. And the sad thing is, a real hard money lender
doesn't go near a deal that's been picked over.
It doesn't have to be this way. There are simple
indicators you can learn to help you deal directly with the
real private money lender. If you follow these basic
rules, you will save yourself considerable time,
frustration and heartache.
Rule No.1- If they ask for an upfront fee, laugh, scream
"leech" into the receiver and hang-up the phone! Who knows,
maybe you'll freak one out and he'll change professions.
Rule No. 2- Real hard money or private money lenders know
EXACTLY what they are looking for and will tell you (always
during the first phone call) if your deal fits their
criteria. If the agent or broker is not sure, staggers a
bit and has to check, again, hang-up the phone!
Rule No. 3- Don't throw out your deal for everyone to
look at. Go at it one investor at a time. Remember, real
lenders know when a deal has been handed around...picked over
deals are already dead! They won't even look at them.
Rule No. 4- Do a web search on the company, group or
individual to see if there is any derogatory information
floating around about them. If you don't find anything at
all that's OK. There are only a handful of real investors
in every area and they generally are very private
individuals or small groups.
Rule No. 5- Try to deal with someone local if you can.
It's easier to check them out and get a good read on them.
Rule No. 6- Most genuine private investors and their
representatives are pretty laid back. It's the over
exuberant or hyper individual I would stay away from.
Rule No. 7- With bigger deals, like commercial
developments, know what documentation you need to get
together for your package by checking with your financial
advisor or banker.
I sincerely hope this article helps you in your quest to
find a real lender who can fund your deal and avoid the
hard money jungle altogether! Why not just take the easy
route and visit me? That's what I do!
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